FIR #325: Making AI-Generated Brand Magic

Coca-Cola is one of the first companies to demonstrate a big commitment to generative AI, launching a contest that requires contestants to use both of OpenAI’s public tools: ChatGPT and DALL-E 2. Neville and Shel discuss the contest and some other brand experiments with generative AI tools in this short midweek episode. ----- The next monthly, long-form episode of FIR will drop on Monday, April 22. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Link from this report: Coca-Cola invites fans to create AI art with its iconic imagery Coca-Cola brings Old Masters to life with AI Coke launches ‘Create Real Magic’ AI art contest using GPT-4 and Dall-E 2 Genius Brands to Release First AI Generated Children’s Series Utilizing Artificial Intelligence Tools, Including OpenAI’s Nestlé Brand Is Latest to Venture Into Brave New World of AI Art Direction