Coca-Cola is one of the first companies to demonstrate a big commitment to generative AI, launching a contest that requires contestants to use both of OpenAI’s public tools: ChatGPT and DALL-E 2. Neville and Shel discuss the contest and some other brand experiments with generative AI tools in this short midweek episode.

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The next monthly, long-form episode of FIR will drop on Monday, April 22.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available.

Link from this report:

• Coca-Cola invites fans to create AI art with its iconic imagery
• Coca-Cola brings Old Masters to life with AI
• Coke launches ‘Create Real Magic’ AI art contest using GPT-4 and Dall-E 2
• Genius Brands to Release First AI Generated Children’s Series Utilizing Artificial Intelligence Tools, Including OpenAI’s
• Nestlé Brand Is Latest to Venture Into Brave New World of AI Art Direction

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