Endless Coffee Cup

Hosted ByMatt Bailey

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to “ask why.” Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Are Social Media Skills Overrated?

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“Social media is the most overrated skill by businesses, marketers say”

According to MarketingWeek’s 2023 Career and Salary Survey. What makes social media such an easy target? Why are social media skills considered “overrated” by marketers?

Business demands for social media marketers are at an all-time high, and the most in-demand skills according to LinkedIn’s 2023 in-Demand Skills Report. So why don’t marketers and businesses see eye-to-eye on this skill?

Matt breaks down recent articles and research about digital marketing skills. He explains why some are considered overrated, and why some will never be overrated. In fact, the skill that didn’t make the list of being overrated…may surprise you.

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