Endless Coffee Cup

Hosted ByMatt Bailey

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to “ask why.” Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Primal Branding: How Brands Build Passionate Fans

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Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand; creation story, creed, icons, rituals, sacred words, nonbelievers, and a leader.

In this interview with Patrick, we break down the elements and how they work together as a system that can be developed, improved, measured and predictive. He explains how traditional marketing is broken and branding must bridge the emotional and rational part of our brain to be effective.

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