Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

114. Build Stronger Bonds Between Sales & Marketing – Brooke Greening

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EP 114. Marketing and Sales teams don’t always communicate as well as they could, resulting in unnecessary stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales & marketing teams. You need successful marketing to get the leads you need. You also need effective sales teams to get the sales you need. As a content marketer, here’s how you can bridge the two better.

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