The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Lyndsay Haywood: A Very Modern Business Developer

Share the goodness!

You could argue that, since the advent of digital media, social media, podcasting and vlogging, AI and content marketing, that public relations has become the most adaptable marketing technique in the toolbox.


Fleishman Hillard is one of the founding agency groups of the modern public relations business. Lyndsay Haywood, who looks after the UK arm of the company is also one of the most successful new business directors around – and she loves her work.


In this show, you’ll hear how she accidentally discovered public relations, tapped into her sales mojo and rose to the top, all the while lifting up those below and is now one of the best ambassadors for the new business development profession.


Topics covered:


Interviewing one of the most feared news interviewers


Public relations as a career option


Dealing with imposter syndrome


Mental health and how we should be addressing it


The value of a global agency network


Why the PRCA’s Communications Management Standard accreditation matters


The impact of the climate change debate on the sales role


Working as influencer Rob Mayhew’s agent


Using data to make influencer marketing work


Is PR a creative business?


Lyndsay’s favourite campaigns of the year


Humans v AI in PR


How Fleishman Hillard is continuing to innovate and lead the industry.


Our sponsor The Advertist – grab a free trial!:

PRCA 5 word words that will win you new business:

Lyndsay’s LinkedIn profile:

Fleishman Hillard UK:

Norwich City’s mental health advert:

CALM’s “Last Photo’ web site:

Learn more about your ad choices. Visit