The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Victor Houghton: The Original Search Engine

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While most great creative is inspiration, that inspiration always comes from a source based in facts. 

These days, we’re surrounded by fake news and alternative facts that if you don’t check them out, could cause irreparable damage to yours or your client’s brand.

In this show I chat with one of the advertising industry’s leading fact-finders.

Victor Houghton has been supplying irrefutable facts to advertising agencies for years. Those facts have helped them put together multi-million pound and dollar-winning pitches.

An hour of truths, actualities and factualities on working from home, diversity and inclusion, greenwashing , deepfakes, artificial intelligence and the best free research tools agencies can get.

Show notes:

Vic’s LinkedIn profile:

VH Insights web site:

The Neuron

Chat GPT

Google Bard




My Social AI

Riot in the Taverna playlist

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