The Fuel Podcast
Keith Smith: Do your f**king homework!
The value of doing research before making bold marketing moves - and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director Peter Souter, research guru Victor Houghton and a bunch of crazy adverts.
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The value of doing research before making bold marketing moves – and what happens when it all goes wrong. Keith Smith investigates with the help of Creative Director Peter Souter, research guru Victor Houghton and a bunch of crazy adverts.
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