The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Clare Sutton: Food & Drink & Public Relations

Share the goodness!

Clare Sutton, Managing Partner at Public Relations agency

Clarion, part of the WPP Group, is a specialist in the food and drink sector.

Recently, the agency released its ‘state of the sector’

report on the latest trends and influences in the Food and Beverage industry. It’s

a quick analysis of the latest innovations and developments in what is one of

the UK’s biggest economic drivers.

Clare is a wonderful guest, she loves her work and is a wonderful motivator – perfect to kick off season 4 in 2024!

In the episode, we discuss:

Shrinkflation

Purpose

Influencers

Diversity and Inclusion

Aldi (a lot)

Capturable opportunities

Cakes

Pantries

Scottish food and drink

Dead royalty

Motivation

Show notes

Clare’s LinkedIn profile

https://www.linkedin.com/in/claresutton/

Clarion PR web site

http://www.clarioncomms.co.uk

The Food and Drink report:

https://clarioncomms.co.uk/news/hungry-for-the-hottest-food-and-drink-trends-clarion-serves-up-the-latest-insights-in-its-most-recent-food-for-thought-report

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