Deepfakes! Volumes of disinformation generated at scale! Hallucinated information shared as fact! Inherent bias underlying official communication! The number of crises people can imagine AI creating continues to grow. But do AI’s abilities to aid in crisis communication outweigh these risks — especially if we find ways to minimize or eliminate the risks? Crisis expert Philippe Borremans has released a study, “Artificial Intelligence in Crisis Response: Perspectives from Communication Experts,” that begins to identify the multiple ways AI can do some heavy lifting during a crisis. In this short midweek episode, Neville and Shel look at the study results and discuss AI’s potential during a crisis.

Links from this episode:

• Philippe Borremans’ LinkedIn post introducing the report
• Download Philippe’s Report
• Philippe on LinkedIn
• RiskComms
• The State of AI in PR 2023 (MuckRack Study)

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The next monthly, long-form episode of FIR will drop on Monday, January 29.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

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