Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

125. Write a One-Liner for More Impact

Share the goodness!

EP 125. Quickly explain what you do in a way that attracts more customers.  Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains what a one-liner is; why it’s useful; who it’s good for; and how to craft and perfect yours to generate curiosity and get potential customers to say “tell me more”.






(FREEBIE) Content Marketing Hourglass Funnel PDF from Sarah Panus 


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