The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Brad Smith: You Gotta Have Faith

Share the goodness!

What effect does faith have in the sales and marketing


Whether you’re a religious person or not, belief in things

yet to happen is part and parcel of sales and marketing.

We’re all doing things now that will hopefully benefit us in

the future.

But does believing in the future make it happen?

There’s more to the sales process than technique, there’s

also attitude and that’s what this show is all about.

Brad Smith is the CEO of Succeed Digital and his belief

system helps him every day – and it can help you too.

Digging the ditches, having faith that it’s going to rain

will make it rain.

In this truly enlightening show, Brad outlines his

philosophy for winning business and creating memorable and meaningful client


We discuss:

When it’s OK to compete on price

Retention v Acquisition

The 30-second summary for your business

Making growth a team sport

How to choose your prospects

Being nice as a business skill

Using referrals

Treating people as you’d like to be treated

Credibility, memorability and visibility


Brad’s LinkedIn profile:

Succeed Digital’s web site:

Sir Anthony Hopkins’ ‘Digging Ditches’ speech:


Learn more about your ad choices. Visit