Brad Smith: You Gotta Have Faith

What effect does faith have in the sales and marketing process? Whether you’re a religious person or not, belief in things yet to happen is part and parcel of sales and marketing. We’re all doing things now that will hopefully benefit us in the future. But does believing in the future make it happen? There’s more to the sales process than technique, there’s also attitude and that’s what this show is all about. Brad Smith is the CEO of Succeed Digital and his belief system helps him every day – and it can help you too. Digging the ditches, having faith that it’s going to rain will make it rain. In this truly enlightening show, Brad outlines his philosophy for winning business and creating memorable and meaningful client relationships. We discuss: When it’s OK to compete on price Retention v Acquisition The 30-second summary for your business Making growth a team sport How to choose your prospects Being nice as a business skill Using referrals Treating people as you’d like to be treated Credibility, memorability and visibility SHOW NOTES Brad’s LinkedIn profile: https://www.linkedin.com/in/succeedwithbradsmith/ Succeed Digital’s web site: https://www.succeed.digital Sir Anthony Hopkins’ ‘Digging Ditches’ speech: https://www.facebook.com/watch/?v=714018422472470