The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Dr. Rachel Lawes: Unspoken Lawes

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In this show, we discuss the unspoken signs of success; in

leadership, branding, and work and personal relationships.

Semiotics is the study of signs and symbols and their use or

interpretation and my guest – Dr Rachel Lawes is a social psychologist

specializing in the interface between individuals and consumer culture. She is

a Fellow of the Market Research Society and her latest book “Using

Semiotics in Retail: Leveraging Consumer Insight to Engage Shoppers and Boost

Sales” makes her the ideal person to tackle this subject.

This show is packed with insights that will give your brain

a load of new wrinkles, including:

Those leaders with high EQs

How to make the best of a cold

Why Christmas decorations are like viruses

The delirium of duty free

Top down and bottom up semiotics

Elite Waitrose shoppers

Creating a reality that others will follow

The downside of tech driven relationships

Semiotics and the pharmaceutical sector

The baboon that finds lost things

The horrors of The Bible



Show notes:

Dr Rachel’s LinkedIn profile:

Buy the book ‘Using Semiotics in Marketing: How to Achieve

Consumer Insight for Brand Growth and Profits’:

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