Endless Coffee Cup

Hosted ByMatt Bailey

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to “ask why.” Hosted by Matt Bailey, CEO & Founder of SiteLogic.

The SEO Industry Stinks

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Matt delves into the controversial and often misunderstood world of Search Engine Optimization (SEO).

He reflects on his own journey and the evolution of SEO, addressing the criticism it often receives. He discusses the divide in the industry between those who focus solely on rankings and short-term tactics, and those who take a holistic approach, optimizing for user experience, business goals, and long-term success.

Matt questions whether it’s time for a split in the industry and invites listeners to join the conversation. Tune in to gain a deeper understanding of the intricacies of SEO and how it can truly benefit businesses.

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