The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Keith Smith: The Return On Influence

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Influencer marketing is a form of marketing as old as commerce itself, but in recent times, where there’s so many messages being blasted at us and lies dressed up as facts, the medium has taken on a new level of credence.

We trust influencers more and more these days, and it’s fast becoming THE weapon of choice for so many CMOs.

It’s not just the high-profile consumer icons we all know – it’s happening at b2b and micro levels too.

We’re all under the influence! But why? How can they reach the parts that other forms of marketing cannot reach?

In this 15-minute podlet I sit down with my go-to fact man Victor Houghton to uncover the intelligence of influencer marketing.

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