For Immediate Release
FIR #399: No More Cookies For You
Third-party tracking cookies will soon be a thing of the past. What are marketers to do?
Share the goodness!
Google is ending third-party tracking cookies on Chrome, the last of the major browsers to take this privacy-enhancing action. Without these cookies, advertisers could see as much as a 70-percent decline in revenue from online ads. What are the alternatives? Neville and Shel break it all down in this short midweek episode.
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