Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at

The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode

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This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current state of marketing measurement and metrics. 

And then, in our virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, shares with Ian a fantastic cocktail recipe and a thought about attention. 


The people:

// Ian Truscott on LinkedIn and Threads

// Robert Rose on LinkedIn and Threads

// Jeff Clark on LinkedIn

Mentioned in this week’s episode:

// Grant Johnson’s – Marketing Performance Index 

// Robert’s firm: The Content Advisory

// Robert’s podcast – This Old Marketing

Rockstar CMO:

// Monday Mojo – our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// Measure Up by Tom Tom Club on Spotify

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