This week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process. 

Using the framework he and Jeff created – The 5 F’in’ Marketing Fundamentals – Ian shares how he then built the plan, the structure of the deck, and some tips on what to include. 

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

Mentioned this week:

• Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals

• Previous episodes discussing a CMO’s first 90 days

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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