This week, with Jeff back on holiday and emboldened by some good feedback from his last solo outing, our host Ian Truscott goes it alone and peers into the so-called dark funnel where 95% of potential buyers are hanging out with a few ideas we need to implement as B2B marketers to reach them.

Ian covers:

• The dark funnel and changing buyer behavior

• The decline of traditional influencers

• The power of useful data and research

• Content that builds trust

• The role of real people and internal thought leaders

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

Mentioned this week:

• Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals

• Previous episodes discussing a CMO’s first 90 days

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back
  You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices