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FIR #487: Beyond The Churn — Slower Publishing, Deeper Thinking, Better Outcomes
What happens when the AI conversation turns from a quiet side...
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FIR #486: Measuring Sentiment Won’t Help You Maintain Trust
Sentiment analysis has become a default metric for communicators. If sentiment...
FIR #485: Is It Time to Stop Trying to “Go Viral”?
Things change fast in the digital world. On the other hand,...
FIR #483: How Tylenol Handled a High Profile Falsehood
Kenvue’s stock tumbled when U.S. President Donald Trump, with Health &...
FIR #482: What Will It Take to Stop the Workslop?
We’ve all heard of AI slop by now. “Workslop” is the...
FIR #481: The Em-Dash Panic — AI, Writing, and Misguided Assumptions
In this short midweek episode, Neville and Shel dive into one...
FIR #479: Hacking AI Optimization vs. Doing the Hard Work
Posts and videos featuring Generative Engine Optimization (GEO) hacks and formulas...
FIR #478: When Silence Isn’t Golden
For a while, businesses were flexing their social responsibility muscles, weighing...
FIR #477: Deslopifying Wikipedia
User-generated content is at a turning point. With generative AI models...