Feb 4, 2022
FIR #224: Viral and Unhinged
What does it take for a business to get attention on TikTok? In the case of Duolingo, the language training app, it’s a giant green owl and the…
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For Immediate Release
The first and longest-running podcast for professional communicators.
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For Immediate Release
The first and longest-running podcast for professional communicators.
Feb 2, 2022
FIR #223: COVID, Return to Work, and the Growing Trust Gap
LinkedIn labeled its news item, “Do we have a failure to communicate?” The article expanded on details shared in a Bloomberg article that found “after so many fits…
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Jan 27, 2022
FIR #222: NFTs, the First Amendment, and Trademarks
An artist is selling NFTs of Hermès Birkin bags which (unsurprisingly) provoked a response from the company in the form of a cease-and-desist letter. The artist, Mason Rothchild,…
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Jan 26, 2022
FIR #221: Filling the Podcasting Diversity Gap
The world’s first multicultural podcast agency network has signed a multi-year deal with McDonald’s to produce custom segments and content feature McDonald’s menu items along with specialized targeted…
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Jan 24, 2022
FIR #220: Psst. Wanna Buy Some Disinformation?
In the January Hobson and Holtz Report, Neville and Shel dive into the 2022 Edelman Trust Barometer. Also in this episode, disinformation is now available as a service…
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Jan 20, 2022
FIR #219: Get Your NFTs at a Brick-and-Mortar Retailer
Selfridges — the high-end UK fashion retailer — is making NFTs available at its retail stores. It’s not alone. Can NFTs at the Walmart checkout counter be far…
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Jan 19, 2022
FIR #218: Disney is Auditioning TikTok Creators
The Walt Disney Company’s parks division is looking for two part-time, on-site TikTok creators to generate content. The Disney Parks Experiences and Products account on TikTok may be…
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Jan 13, 2022
FIR #217: Would You Buy an NFT of a Pulitzer Prize-Winning Photograph?
The Associated Press has announced it will launch an NFT marketplace for some of its most iconic photos, including some that have won Pulitzer Prizes. The possibilities for…
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Jan 7, 2022
FIR #216: FIR and MPN
The “For Immediate Release” podcast is joining the Marketing Podcast Network (MPN), the new podcast network from Jason Falls. What does this mean to current listeners? Not a…
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Jan 3, 2022
FIR #215: 2022 Trends
Neville and Shel list 10 trends communicator about which communicators should be aware as 2022 begins.
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