Storytelling is easy to talk about—and hard to do well. On this episode of On Brand, I’m joined by John Elbing, Chief Storybuilder Officer at Standpoint, to unpack how his Storybuilding approach helps startups and brands clarify their value, sharpen their pitch, and actually connect—with a framework so effective it’s now a #1 international bestselling…
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What does it take to write a book that truly changes lives—yours included? Today’s guest has made it her life’s work to help authors do exactly that. As a publishing strategist and developmental editor, she’s guided everyone from first-time writers to New York Times bestselling authors with millions of copies sold. Her approach goes far…
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This week in our virtual bar, if Robert were to write the infamous story about storytelling from WSJ, what would he write?
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On this episode of GoalChat, host Debra Eckerling celebrates the new year with returning guests Stacia Crawford of Stay Ready Media and business strategist/community builder Keith Spiro. This conversation is a behind the scenes look at all three of their goal-processes; how they face challenges, recalibrate, and set themselves up for success. The trio shared…
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This week, Jeff is back from the holidays and share 5 f’in’ fails he’s witnessed when the marketing machine is broken.
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In this episode of Small Business Success Talk, host Christy Smallwood sits down with Chris Bonbright, founder of Curiosity Consulting, to unpack why curiosity—not assumptions—is the most underrated business advantage today. Chris shares hard-earned insights from decades in market research, explaining why most businesses confuse symptoms with real problems, how to tell the difference between…
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Don Draper’s Den is the podcast where marketing meets martinis. Hosts Chris Carratello and Ernie Dimalanta riff on branding blunders, sales strategies, and whatever else bubbles up in conversation. Expect hot takes, laughs, and zero PowerPoints. New episodes every Tuesday at 7 PM. Tune in, sip up, and settle into the Den. #Marketing #Sales #Branding…
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In this episode, Eric Varin, Vice President of Sales and Marketing at Grand Living, joins the conversation to unpack how senior living marketing is changing, and what leaders need to do next. Eric shares why authenticity and transparency matter more than ever, how video has become a critical trust-building tool, and what shifting consumer behavior…
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Ed Oyama used to hate being on camera. Twenty years ago, he had a blast editing videos for his church’s college group – but he couldn’t talk on camera to save his life! But one day he tried something different. He stopped chasing perfection and simply showed up – walking and talking with his phone,…
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On this episode of the Book Proposal Podcast, Debra Eckerling answers the question, “How do I restart a stalled book proposal?” Whether your proposal got set aside after a break, was deprioritized under other work, or just felt stalled, it’s okay: things happen, life happens, and sometimes a project is simply “not yet.” Instead of…
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