Guest co-host Jamie Plesser – director, Interactive Marketing Strategy and Execution at Allianz Life – joins Arik and Kevin. The topics they discuss include Facebook’s Instant Articles, the state of search marketing and why the social media manager might need to step up. Plus, Adobe takes the Talking Points spotlight with an innovative use of…
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“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from…
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You might not know by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how and when emojis are…
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It’s graduation season, so Arik and Kevin offer up some advice for PR and journalism majors out there. Also, Tide tried tying into the NFL draft – did it work? Plus, Buzzfeed solves a big part of the social media sharing puzzle, why some journalists struggle in making the move to a content creator role…
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“Branding is blocking and tackling.” would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t wait to…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote…
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“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the . I couldn’t wait to talk with…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow…
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