The Return of SBST and Marketing Complexity
Christy talks about returning to Small Business Small Talk and how complex marketing gets.
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Positioning Your Brand Platform with Derrick Daye
“There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded suggests, Derrick Daye is the ultimate Branding Strategy…
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118: Interview with Drew Navolio and Dan Jasker of David James Group
Our interview episode for August features Drew Navolio, vice president of Client Services; and Dan Jasker, director of Digital Services, at David James Group. They talk about their work with the Society of Women Engineers and the organization’s blog: “All Together Now.” Plus, they discuss blog platforms, content strategy and blogging best practices. MORE INFORMATION…
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Episode 80: Corporate Isn’t All Bad
Welcome to Mary’s first solo episode! – While Jamie is traveling to speak at a conference (or slacking off… just kidding!), Mary is taking the mic. – Corporate can sometimes get a bad rap, but it’s not all bad. In this episode,
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OTS 159: Taking Big Leaps – Karen Wickre
Today’s guest has been called the best-connected Silicon Valley figure you’ve never heard of. She is a veteran editor, curator, content strategist, and connector of people and ideas. Her passion for all forms of communication has carried her for…
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Episode 15 – What Goes Into Making A Great Website
This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free…
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How to Build a Challenger Brand with Prentice Howe
“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this with…
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