Influencer Marketing: What’s In It For My Business?
Eric is the CEO and co-founder of Open Influence and a key authority in the influencer marketing space. Eric is a Forbes 30 Under 30 recipient and his company has been recognized as one of Inc’s 5000 list of Fastest Growing Companies in America for two years in a row (2018 & 2019). His company’s clients include Disney, Google, Amazon, Facebook, Intuit, SoFi, Unilever, P&G, Coca-Cola, Pepsi, L’Oreal, and Under Armour just to name a few.
Show Notes
“Influencers — they’re the best thing since sliced bread. But forget bread; they’re selling like hotcakes. They’re creating huge returns, and they’re only set to keep growing!” – Emily Warna
There is a line from a very popular Jamaica artiste that says, “dweet fi di love, mi nuh dweet fi di likes.” This is talking about popularity on social media. Sadly, many people are misguided into thinking that likes and followers on social media is an end-all and be all.
This week, The Entrepreneurial You podcast invites Eric Dahan to share on “Influencer Marketing: What’s In It For My Business?”
Here is a snippet of what Eric shared:
“I think it’s really important to note that popularity is not influence. Having a lot of followers does not mean you have any influence it sounds a bit counterintuitive, but when you look at influence, you have to look at it in a relative lens. So, what are you influential in? What kind of topic do you know? One of my favourite examples, I would trust my hairstylist for advice on hairstyles and trends. I won’t necessarily trust my lawyer to give me that same advice but I will trust my lawyers to give me advice on legal matters. It works in a very sort of similar way. Trust is really relative and trust is what drives influence”
Listen to the episode and let us know what is your biggest takeaway.
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