Unwrapping Creativity for the Holidays
Cornett executive creative director Whit Hiler talks creativity and creative in the final show of 2020
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“Tis the Season of Giving”
On episode 37 of take5: The Rethink Marketing Podcast, we discuss the idea of giving in the holiday spirit! What does that mean on a marketing and sales podcast? It means as marketing and sales professionals we certainly understand the importance of reputation management and the power reviews can have on businesses and people. So…
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Episode Ten: An interview with Kaycee Kalpin and Stacey Ackerman
For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing.
Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competitive differentiation, and best-in-class customer experiences.
Stacey Ackerman is the founder of Agilify Coaching and Training, an organization with a mission to bring marketing into the 21st century through Agile Marketing. Stacey is passionate about helping marketing organizations around the world learn how Agile Marketing can help them cut through the red tape and rapidly deliver high-quality campaigns.
Overcoming Limitations
Last week I spoke with a Bostonian named Mary who took a trip to Jamaica during Covid where she was dubbed The White Oprah. Mary lives with Multiple Sclerosis and my conversation with her reminded me about a few things. Life is about weighing risk…
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Wisdom that will change your life (or your money back)
Fridays are not awesome because they usher in the weekend, but because they bring together 5 previous CoronaTV guests and not just any 5, but David Meerman Scott, Faith James, Eaon Pritchard (if he wakes up), Kuda Biza and Mark Schaefer. Each of my 5 guests will have a 5-minute slot to introduce the topic…
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Social Media Broke America. Here’s how to fix it
Josh Bernoff is the other half of Groundswell, which in my opinion sits in a very exclusive subset of seminal books that defined a time. The others? Wisdom of Crowds. The Tipping Point. The Cluetrain Manifesto. There are others, but this gives you an idea of how excited I am to welcome him to CoronaTV…
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Ep. 23: Small Business Strong On Both Sides Of The Ocean – An Interview With Serena Gay
A very special episode of Small Business Small Talk!
A random reach-out turns into an in-depth conversation about the state of small business in Louisville, Kentucky and in Cheltenham, Gloucestershire. This episode’s guest, Serena Gay, a BBC-trained broadcaster and founder of Made4U Podcasts,
hosts a podcast that focus on the revival of small business in Cheltenham through the pandemic. It was perfect timing for a year-end conversation about staying in business through a global pandemic, being innovative, and horseracing!
Serena Gay, www.made4u-podcasts.co.uk
New Series of “Business Revival – In Gloucestershire” live now.
Small Business Small Talk is sponsored by:
The Chamber of St. Matthews ( https://www.stmatthewschamber.com/)
Eagle Eye Strategies ( https://eagleeyestrategies.biz/ )
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Social Impact in Small Bites with Angel Mason Broadus
“What we’re finding in nonprofit marketing today is that it’s really about helping people see the impact they’re having.” As co-owner of Puzzle Pieces Marketing, Angel Mason Broadus has built her career at the intersection of social impact and…
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#41: Christine Bailey, Yamazoni, Robert Rose and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats to Piet Saegeman, the founder of marketing consulting firm Yamazoni. He again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.— Ian…
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The Christmas special: Hank Blank – How CMOs are adapting in the USA
How to be a CMO’s best supplier Why you should over-service existing business, internal agencies are back! what to do when you get a new boss.
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