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Social Sound Bite: What Goes Into the Instagram Algorithm

On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed a recent report on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually…

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OTS 031: Moral Authority – Dorie Clark

Today’s guest has held a wide array of leadership positions including, presidential campaign spokeswoman, nonprofit executive director, award-winning journalist, documentary filmmaker, and she received a Master of Theological Studies from Harvard…

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Developing a Consistent Brand Voice and Language with Brad Flowers

“Branding is complicated when you try to define it.” If there was an ongoing theme of the On Brand podcast, this week’s guest hit the nail on the head. Of course, your brand is more than your logo but how do you organize the words and language around…

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Social Sound Bite: As Snapchat Stumbles, Facebook Flexes

On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat prepares for their IPO, use, growth, and revenue are…

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Talking Points #70 – 2/9/17

Communicators are talking about the 2017 Edelman Trust Barometer, so Arik and Kevin tee that up this month and discuss what it means for PR and corporate communications. Also, a new approach to influencer marketing and who should “own” it, revisiting the concept of “content shock,” the use of emojis in business communication, and more….

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OTS 030: Email Intro Etiquette

Welcome back to On the Schmooze. Thank you so much for joining me. Last week I had the pleasure of interviewing Howard Putnam, CSP this week you’ll be hearing from me, your host. Every other week I’ll be offering my take on some aspect of…

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Answering All of Your Customers Questions with Marcus Sheridan

“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to talk to…

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Social Sound Bite: Instagram Stories Are More Popular Than Snapchat

On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new stats on Instagram Story use vs. Snapchat Story use. While everyone loves talking about Snapchat, it looks like Instagram is…

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