Amanda’s Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you’ll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn’t another show about yesterday’s successes—it’s about creating tomorrow’s playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today’s rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
Two people. Same income. Same education. Same lifestyle. Only one of them will buy from you. This is the fatal flaw in marketing today: we’re still defining audiences by who they appear to be instead of what they actually need. In this episode, I break down: ✅ Why demographic targeting is misleading ✅ The rise…
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Everyone keeps talking about empathy like it’s the golden key to influence. And they’re not wrong — but they’re not quite right either. Empathy isn’t dumping your trauma on the table and calling it connection. Real empathy — the kind that moves people and builds brands — is presence. It’s making space. It’s being so…
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In this week’s video, we explore why even the most prestigious and established brands are struggling to maintain their edge in an ever-changing market. Elite brands once relied on their name, exclusivity, and reputation—but in today’s world, that’s no longer enough. People are looking for more than just a product; they want to connect with…
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I didn’t have a budget. Or connections. Or even a fully-formed plan. What I did have was an idea—and a camera in the corner of a one-bedroom apartment. This episode unpacks a defining moment from my early YouTube days: how I went from filming solo workouts in my NYC apartment to partnering with one of…
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I didn’t set out to disrupt how we measure influence—but that’s exactly what happened. When I launched this community experiment, I wasn’t just testing engagement. I was testing a principle I’ve spent years exploring: real influence isn’t about followers or flashy credentials—it’s about meaningful connection and lasting impact. And you proved it beautifully. Our experiment…
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Nothing teaches you the power of influence more than when you don’t have it. This realization didn’t come from books or experts—it emerged from those humbling moments when visibility didn’t translate to impact. I’ve spent years navigating the tension between what we’re told influence is and what actually moves people to action. What I’ve discovered…
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What happens when achievement becomes the very thing stopping you from growing? After my recent Amanda’s Playbook launch event, I received this refreshingly direct feedback: “Great event, but I’m still not entirely sure what Amanda’s Playbook is all about.” The truth? The ambiguity isn’t a failure—it’s intentional. In this episode, I reveal: -Why established success…
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After walking away from YouTube years ago and vowing never to return, I’m back—with a revelation that ironically explains exactly why I left. My journey since those early fitness videos has transformed me in ways I never anticipated. It’s led me through building subscription businesses, selling a production company, publishing a book, and ultimately into…
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How YETI turned an ordinary water cooler into a $300 status symbol through identity, community, and movement—transforming customers into brand evangelists.
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When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about…
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