Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
Current RSS feed profile
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer…
In this episode, Danielle Wiley and Casey Benedict explore the resurgence of long-form content, its importance in building trust and authority, and how brands and creators can leverage multiple channels…
Read more
Your Weekly Chat on the Hottest Topics in Influencer Marketing
Read more
In this episode, Casey Benedict and Danielle Wiley discuss the nuances of influencer marketing, the importance of early strategic involvement, and how brands and agencies can optimize their collaborations for…
Read more
Your Weekly Chat on the Hottest Topics in Influencer Marketing
Read more
In this episode, Danielle Wiley and Casey Benedict explore the evolution of influencer marketing, its strategic importance, and the frustrations with recent industry narratives that overlook decades of experience. They…
Read more
Your Weekly Chat on the Hottest Topics in Influencer Marketing
Read more
This episode explores the complexities of influencer pricing, negotiation strategies, transparency, and the role of agencies in managing influencer relationships. Danielle Wiley and Casey Benedict share insights from their experience,…
Read more
Your Weekly Chat on the Hottest Topics in Influencer Marketing
Read more
This episode explores the art and science of briefing creators effectively. Danielle Wiley and Casey Benedict discuss best practices, common pitfalls, and innovative strategies for crafting impactful briefs that inspire…
Read more
Your Weekly Chat on the Hottest Topics in Influencer Marketing
Read more