The Art of Sway

This is The Art of Sway, a podcast that brings you inside the world of marketing as seen through the lens of influence. Each week, host Danielle Wiley sparks candid conversations with industry insiders and influential tastemakers, in order to uncover all the ways influence impacts our work, our lifestyles and the choices we make.

Episode 17: Sarah Penna, Patreon’s Head of Creator Partnerships Digs into Creator Economy Challenges

Social media platforms in chaos, creators dependent on algorithms for monetization — there’s got to be a better way!

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Episode 16: Gaming Influencer David Abrams Shares Insights on Connections and Affiliate Marketing

David Abrams (aka CheapyD) is the owner and founder of Cheap Ass Gamer, a popular website that established his cult status in the gaming world back in 2003

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Episode 15: UCLA Adjunct Professor Lia Haberman Shares Insights on Today’s Creator Economy

Are “influencers” just in it for the money, while “creators” have more noble artistic pursuits? Fractional CMO and Influencer/social marketing expert Lia Haberman helps shed light on today’s compli…

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Episode 14: Ari Weinzweig on Leadership and the Zingerman’s Community of Businesses

Zingerman’s CEO, Ari Weinzweig, shares his best advice on leadership and committing to brand greatness by honoring humanity. Find out why staying humble is a *crucial* (and too often missing!) elem…

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Episode 13: Eventbrite’s Sophie Vershbow Spills Her Social Media Strategy Secrets

Eventbrite’s social media lead, Sophie Vershbow, shares her insider info on what it takes for brands to succeed on today’s busy platforms. Learn about the two most important metrics *everyone* shou…

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Episode 12: Ferrara Candy Company’s Brian Camen, Talks Influencer Compensation and Standardizing Rates

When it comes to influencer pricing, most brands are still asking, how much should we pay? And is there a way to standardize influencer rates as an industry? Listen to our conversation with Brian C…

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Episode 11: Wendi Aarons on Growing Older (and Better) in I’m Wearing Tunics Now

Award-winning humor writer Wendi Aarons shares the joys and stumbles she’s experienced on her road to self acceptance in her latest book, I’m Wearing Tunics Now. Learn how what started in the early…

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Episode 10: Ziad Ahmed, CEO of JUV, talks the impact of GenZ on Social Media

Ziad Ahmed is a 23 year old entrepreneur. He is the CEO of JUV Consulting, a Generation Z consultancy that works with clients to help them understand young people. He is also a founder of Redefy, a…

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Episode 9: Stephanie Ramirez, Lyft Digital Strategist, at the Intersection of Data and Culture

In Episode 9, Danielle Wiley speaks with Stephanie Ramirez, Senior Digital Strategist for Lyft. They dive into the challenges of being a social media manager, especially within the context of appea…

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Episode 8: Karen Walrond on the Pursuit of Activism and Finding True Joy

Shared nostalgia over old-school blogging, pursuing true activism without sacrificing joy, and why we’re wired to be of service — plus, how to hold personal boundaries online while remaining authen…

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