The Art of Sway

This is The Art of Sway, a podcast that brings you inside the world of marketing as seen through the lens of influence. Each week, host Danielle Wiley sparks candid conversations with industry insiders and influential tastemakers, in order to uncover all the ways influence impacts our work, our lifestyles and the choices we make.

Episode 27: Breaking Age Barriers: Insights from Influencer, Yogi, and CEO Lorraine Ladish on Overcoming Ageism in Media and Marketing

Anyone else tired of ageism in media and marketing? In this episode, experience the powerful perspective of influencer/yogi/CEO Lorraine Ladish, who has a unique message on how we can change the narrative & create a more inclusive society for all ages.

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Episode 26: Wordle Editor Tracy Bennett on Influence and Puzzles

Why in the Wordle do we need more diversity and representation in puzzle games? Wordle editor and New York Times puzzle editor Tracy Bennett helps us understand the important connections between influence and puzzles — and how makers can provide a more engaging and meaningful experience for players.

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Episode 25: Strategies for Positive Impact by Rocking the Boat Nonprofit Founder, Adam Green

What can an award-winning youth development nonprofit from the South Bronx teach us about influence? Rocking the Boat’s founder Adam Green shares his unique strategies for engaging and empowering young people through experiential learning, community building, and collaboration.

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Episode 24: Own It: Christy Hiler’s Leadership Journey and Fighting Equity Gaps in Advertising Ownership

In the United States, 40% of businesses are owned by women — but ad agency ownership by women is just 0.5%!? In this episode, we dig into uncovering major industry equity gaps with Christy Hiler, agency owner and co-founder of Own It, a research-driven community working to see more women step into the position of ownership.

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Episode 23: Primal Branding Secrets: Insider Tips from Author Patrick Hanlon

Want to hear about a modern method for successfully building authentic brand narratives — that’s actually been around for tens of thousands of years? Author Patrick Hanlon shares insider tips from his iconic book Primal Branding, which has become required reading at YouTube.

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Episode 22: Influencer Talent Manager Johanna Voss De-mystifies the Influencer Management Space

Ever wondered what an influencer talent manager does, or what it’s like for brands to work with them? Johanna B. Voss represents multicultural female talent in the influencer space, and shares her insider scoop on best-practice approaches — and how to deal with the inevitable bad apples out there.

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Episode 21: Creating Rewarding Work Environments with Emotional Intelligence and Engagement: Insights from Dr. Sanchez-Burks

Disruption of the status quo and unprecedented levels of stress have led to teams on the brink of burnout: what’s the solution? Behavioral scientist and University of Michigan professor Dr. Jeffrey Sanchez-Burks shares his unique advice for using emotional intelligence and engagement to create more rewarding and effective work environments.

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Episode 20: Maximizing NIL Opportunities: Tips from Sports Marketing Expert Nicholas Lord, CEO of NOCAP for Engaging Student Athletes

Student athletes are transforming the influencer marketing space, but how can brands put their best foot forward with NIL deals? Sports marketing expert and NOCAP CEO Nicholas Lord shares his tips for high-engagement student athlete name, image, and likeness (NIL) strategies in 2023.

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Episode 19: Expert Insights on Inclusive Brand Marketing: Kimberley McArthur Explores Critical Multicultural Marketing Nuances

How can today’s brands authentically celebrate target consumer cultures — without the cringe-inducing appropriation we see way too often?

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Episode 18: Influence Marketing with Podcaster and Influence Champion Jason Falls

What happens if today’s brands stop thinking of influencer marketing, and focus on *influence* marketing instead?

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