Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer…
In this conversation, Danielle and Casey discuss the pros and cons of hiring an influencer marketing agency versus managing influencer marketing in-house. They explore various factors that influence…
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the challenges and benefits of ambassadorships versus one-off collaborations. They discuss the importance of…
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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In this conversation, Danielle and Casey explore the complexities of influencer marketing, particularly focusing on pricing standards, agency fees, and the challenges of transparency in the industry. They…
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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In this episode, Danielle and Casey reflect on the transition into fall and the upcoming Q4, discussing the evolving landscape of influencer marketing. They explore trends, the importance…
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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In this conversation, Danielle and Casey discuss their experiences at the Ad Age Small Agency Conference, focusing on the evolving definitions of independent agencies, the importance of female…
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Your Weekly Chat on the Hottest Topics in Influencer Marketing
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