Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
The Quick News & Quick Takes segment this month includes stories about the rise of the “headline browser” (3:30), influencer campaigns and the use of trackable URLs (5:40), and why your podcast’s success might depend on the “super-listener” (7:50). The Talking Points Spotlight highlights Patagonia and the POTUS (10:20). And, the three Talking Points in…
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A bonus episode for December, as Arik talks with Mykl Roventine of Orange Jackalope Creative in Minneapolis, Social Media Breakfast – Minneapolis-St Paul (SMBMSP), and Get Social Events. Their conversation primarily covers the history and evolution of SMBMSP (believed to be the longest running chapter in the U.S.), as well as where social media is…
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The Quick News & Quick Takes segment this month includes stories about what influencers are looking for from companies, brands and organizations (5:45), a report on employee attitudes about the workplace and what’s costing them time (7:55), and an annual survey of bloggers about their frequency, writing time and more (11:40). The Talking Points Spotlight…
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The Quick News & Quick Takes segment this month includes stories about Walmart using Facebook’s Workplace (5:15), the type of content that people are reading on LinkedIn (6:25), and the frequency of social posts by brands (8:30). The Talking Points Spotlight highlights the Mayo Clinic and Amazon’s Alexa (9:55). And, the three Talking Points in…
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The Quick News & Quick Takes segment includes stories about how people are getting their news (31:50), an employee advocacy survey (33:50) and the latest numbers about teen use of Snapchat, Instagram and Facebook (38:10). The Talking Points Spotlight highlights an unsung hero of Hurricane Harvey (40:10). And, the three Talking Points in this episode…
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Arik talks with Cydney Strommen of Fast Horse in Minneapolis. The conversation covers the state of influencer marketing. Strommen talks about the role of influencers today, how companies/brands can evaluate and monitor influencers, what most companies/brands don’t do right and more. For show notes, visit http://www.TheTalkingPointsPodcast.com/. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Arik and Kevin recorded this month’s show after the Minnesota PRSA’s first-ever Digital Skills Workshop in Minneapolis. The Quick News & Quick Takes segment includes stories about brand use of messaging apps (16:15), a study about the technology used by communicators in their organizations (17:45) and the popularity of live-streaming (19:40). The Talking Points Spotlight…
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The Quick News & Quick Takes segment this month includes stories about the popularity of interactive content (1:55), new data on smartphone use (3:45) and Instagram’s big advantage when it comes to engagement (5:10). The Talking Points Spotlight highlights the Star Tribune’s 150th anniversary in Minneapolis (6:30). And, the three Talking Points in this episode…
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The Quick News & Quick Takes segment includes stories about the FTC’s recent reachout to influencers and marketers (2:35), a lack of recognition for CEOs among their employees (3:30) and new data on podcast awareness and listening (5:10). The Talking Points Spotlight highlights Mall of America (6:45). And, the three Talking Points in this episode…
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Arik and Kevin went on-location again, this time from the University of Wisconsin-Eau Claire. The episode features a conversation with UWEC Chancellor Jim Schmidt about his use of social media, blogging and thoughts on leadership communication (27:00). The Quick News & Quick Takes segment includes stories about the online engagement of CEOs (3:00), a Google…
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