Marketing Podcast Network

Hanson & Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.

Jun 30, 2016

Talking Points #61 – 6/30/16

Influencer marketing is the hot topic in 2016. Arik and Kevin take it on in this episode, and the cost and value of an influencer. Also, what Microsoft’s…

Jun 16, 2016

Talking Points #60 – 6/16/16

Guest co-host Martha Krueger – co-founder and CEO of The Social Lights – joins Kevin. They discuss a survey of brand social media activity about the most popular…

Jun 2, 2016

Talking Points #59 – 6/2/16 (Interview: Mike Pilarz)

Interview edition – Mike Pilarz, content marketing evangelist at LinkedIn, joins Arik and Kevin to discuss his work, trends in content marketing and some advice for individuals and…

May 19, 2016

Talking Points #58 – 5/19/16

Guest co-host Becca Bijoch – senior publicist at Lola Red PR – joins Arik and Kevin. They discuss the rise of private messaging platforms and the implications for…

May 5, 2016

Talking Points #57 – 5/5/16

Are the days of being slave to the page view coming to an end? Wishful thinking? Arik and Kevin discuss a story about the philosophical struggle that news…

Apr 21, 2016

Talking Points #56 – 4/21/16

Arik and Kevin kick off their discussion in this episode with the marketing lessons from a hip hop mixtape from Hamburger Helper. Also, an article that was passed…

Apr 7, 2016

Talking Points #55 – 4/7/16 (Interview: Steve Lubetkin)

Interview edition – Steve Lubetkin, managing partner of The Lubetkin Media Companies, joins Kevin to discuss podcasting. Lubetkin co-authored “The Business of Podcasting” with Donna Papacosta. The conversation…

Mar 17, 2016

Talking Points #54 – 3/17/16

Guest co-host Susan Beatty – vice president of External Brand Communications at U.S. Bank – joins Arik and Kevin. They discuss a comprehensive new report on employee advocacy…

Mar 3, 2016

Talking Points #53 – 3/3/16

As the assumed reach and influence of the major social platforms continues to be called into question, where should companies and brands invest their social time and resources?…

Feb 18, 2016

Talking Points #52 – 2/18/16

Arik and Kevin discuss a content idea used by some mainstream media outlets, on their social channels, that should be copied by more companies and brands. Also, AVEs…