The Making of a Marketer

LinkedIn Client Solutions Consultants, Jess Nickerson and Andy Pondillo explore the world of marketing through their unique paths. Each week they tackle a unique topic in the world of marketing, giving listeners the opportunity to live it in the moment through their eyes.

The Making of a Marketer – Roundtable Screen Time & Our Youth

On today’s edition of the podcast, we present our first roundtable! Tackling the growing debate over children, screen time, and how it infuses into the world of digital/social media. We have accumulated an all-star lineup of guests to tackle an evolving discussion. Annie Rusthoven – Chief of Staff at Screen Sanity Steve Turney – Owner…

Read More

The Making of a Marketer – What Does Marketing Consistency Even Look Like?

As marketers preach consistency, technique, and commitment, what does that even look like? How does a marketer become free against short and longterm KPIs? B2B LinkedIn Ads Strategist Jay Rathell returns to the program to help us find frame of mind in a paid world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Read More

The Making of a Marketer – Marketing “Freedom”

On this Friday episode Jess and Andy discuss what it’s like to be completely free creatively when developing marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Read More

The Making of a Marketer – Managing Expectations of the Unknown

On today’s episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014? Building a podcast platform before podcasts…

Read More

The Making of a Marketer – Permission to LoFi

Jess and Andy discuss the conundrum of companies being afraid to utilize LoFi video. Learn more about your ad choices. Visit megaphone.fm/adchoices

Read More

The Making of a Marketer – Promise Driven Marketing

On today’s episode we explore the idea of “Promise Driven Marketing.” How does performance meet promise as we continue our season 3 theme of selling ideas. To assist we welcome Victor Kimble, Chief Marketing Officer of Preston Squire, to the program. Victor specializes in the art of delivering business results, while not losing his creative…

Read More

The Making of a Marketer – Friday Marketing Banter

From risks to rewards. Jess and Andy recap the wild world of marketing over the past few weeks. Learn more about your ad choices. Visit megaphone.fm/adchoices

Read More

The Making of a Marketer – FYRE Returns

On tonight’s episode we welcome Coral View Beach Resort owner Heath Miller to the program. Heath is currently preparing to host the FYRE Coral Pop-Up at his resort. As the controversial FYRE brand makes a return from FYRE Festival, we’re excited to learn what encouraged Heath to partner with the brand? Is Billy McFarland going…

Read More

The Making of a Marketer – Survival of the Email Marketers

On today’s podcast we welcome the Fresh Princess of Email Marketing, Liz Wilcox to the program! As a business owner Liz has built her subscription service to help marketers master email. Her monthly newsletter and template membership elevates their game as they craft lists and styles that could work for them. You may also know…

Read More

The Making of a Marketer – Summer of Sydney

Sydney Sweeney discussion continues as her summer continues to heat up in the marketing world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Read More