The Making of a Marketer

LinkedIn Client Solutions Consultants, Jess Nickerson and Andy Pondillo explore the world of marketing through their unique paths. Each week they tackle a unique topic in the world of marketing, giving listeners the opportunity to live it in the moment through their eyes.

The Making of a Marketer – Healing Zombie Brands w/ John Long

Today we welcome Digitas North America Executive Creative Director, John Long to the program. Pioneering global creative strategy, and leading brands to greatness, John has taken up his next challenge as an author. His new book “Zombie Brands: How brands lost their humanity” was released this week. Today we discover how brands are learning, unlearning,…

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The Making of a Marketer – Super Bowl Recap

Jess and Andy give their candid thought on the Super Bowl marketing for 2026. Who won, who lost, and how about some surprise takes? Our annual debrief is underway! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Challenging the Brand

Will brands accept the challenge today, tomorrow, and deep into the future? As the landscape of branding changes we welcome John Gumas, President of Commit Agency. Today we find out what it is about a challenger brand” that brings out the best in marketers. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – 2016 Edition

Are we in 2026 or 2016? Jess and Andy talk about the 10 year trend that has swept the internet. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – The Art of Brand Partnerships

Season 4 begins today! As we enter 2026, business, brand, and creative conversations collide. We welcome Founder, Talent Agent, and Strategic Advisor, Monique Sar to the program. As president of De Vitesse, Monique leads brands in the automotive sector with tailored growth strategies and brand development. Aside from De Vitesse, represents keynote speakers, athletes, and…

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The Making of a Marketer – Season 3 Roundup

Jess and Andy wrap up 2025, season 3, and put a bow on the year that was. What should we expect in 2026 in the world of marketing? Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Mobile Marketing 101

On today’s edition of the show we delve into the universe of mobile advertising and performance marketing. From new restrictions to an AI-driven ecosystem to nuances in human storytelling, how is this industry changing as we head into 2026? To assist we will be joined by Phoena Pang, VP of Global Partnerships at Mintegral. Learn…

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The Making of a Marketer – Roundtable Screen Time & Our Youth

On today’s edition of the podcast, we present our first roundtable! Tackling the growing debate over children, screen time, and how it infuses into the world of digital/social media. We have accumulated an all-star lineup of guests to tackle an evolving discussion. Annie Rusthoven – Chief of Staff at Screen Sanity Steve Turney – Owner…

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The Making of a Marketer – What Does Marketing Consistency Even Look Like?

As marketers preach consistency, technique, and commitment, what does that even look like? How does a marketer become free against short and longterm KPIs? B2B LinkedIn Ads Strategist Jay Rathell returns to the program to help us find frame of mind in a paid world. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Marketing “Freedom”

On this Friday episode Jess and Andy discuss what it’s like to be completely free creatively when developing marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

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