The Making of a Marketer

LinkedIn Client Solutions Consultants, Jess Nickerson and Andy Pondillo explore the world of marketing through their unique paths. Each week they tackle a unique topic in the world of marketing, giving listeners the opportunity to live it in the moment through their eyes.

The Making of a Marketer – Understanding the Social Media Community

Every day we scroll through our feeds we learn more and more about the social media community. Where we’ve been, where we’ve gone, and where we’re going. There was no book in our first 15 years, but maybe we’re starting to write our chapters? Today we explore the ever changing social media landscape with experienced…

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The Making of a Marketer – Exploring the Art of Strategy

Today we welcome VP Account Service at Lewis Communications, Katie Peninger to discuss her unique path from Creative to Leadership. How do these worlds intersect and how can we lean more into selling our ideas at the highest level? Now streaming! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Friday Feeling

A burst of Friday energy, discussing what’s burning on our marketing minds! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Cats, Marketing, and Friday Spitballing

Jess and Andy banter about 2025 marketing trends, while a new friend joins us! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Selling Ideas in 2025

Welcome to season 3 of the program! We start our season off with a new/old idea that will be prevalent in 2025. The art of “selling ideas.” When it comes to marketing our ideas are only as good as the idea of it being sold through. But how often has your idea been held up,…

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The Making of a Marketer: Holiday Madness & Future-Proofing 2025

Our last guest of season 2 is here! We welcome Panacea Financial Director of Paid Media, Bradley Klein, to the program. Boasting an array of experiences within ecommerce and holiday marketing, we will explore what do marketers really feel like during the holidays? Furthermore, we will take a look into the paid marketing landscape for…

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The Making of a Marketer – Design’s Marketing Magic

Winter is here, and so is the end of Season 2 of the program! To kick off the final month of our season, we welcome Principal of Applied Design, Brad Scott, to the program. Brad boasts an impressive career from his career beginnings as a Web Architect in the 90s to VP of Strategy of…

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The Making of a Marketer – Balancing Art and Science in Marketing

πŸ¦ƒ It’s Thanksgiving week and we’re dishing up a little marketing to start your Monday! Joining the show is Director of Strategic Planning – Head of US Brand Strategy at Gravity Global, Laura Forester. Boasting an award-winning career in both Social Media and PR, Laura is someone who has grown with the rise of digital…

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The Making of a Marketer – Leveraging Swag to Build your Brand

πŸ‘• Branded merch and swag, we all have it right? But do we elevate our game in a way that sticks with consumers? On today’s episode we are thrilled to welcome Amanda Hofman, Co-Founder & CEO of Go To Market – Custom Print-On-Demand Branded Merchandise. Specializing on creating print-on-demand merchandise for shops and businesses, Amanda…

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The Making of a Marketer – Scariest Marketing Moments πŸŽƒ

πŸŽƒ Join us for a special Halloween edition of the program as we discuss the scariest things we’ve faced as marketers. Joining our haunted house is Product and GTM Strategy leader Tom Ventimiglia, boasting over 18 years of experience in the world of marketing. With many marketing stories to tell, and tales that will leave…

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