Jess Nickerson and Andy Pondillo are back at it as we begin our heavily awaited Theme Park Marketing series! 🎢 To begin the series travel blogger and Emmy Nominated TV News Reporter Lindsey Henry, joins the program. Boasting travel to 49 countries and 7 continents, Lindsey is an expert on everything travel! During her journeys she has specialized in…

Andy is joined by guest host and B2B mastermind Dani Safar! We’re excited to bring Dani to the show to learn about the nuances of the B2B industry, what it’s like to manage millions of B2B dollars, and are marketers supposed to be sales people too? Finally, we will take a trip down “Attribution Lane” as…

The show returns for an exciting afternoon chat today with guest co-host Chris Malin! In this episode we are exploring the world of brand marketing and its intersection into employment marketing. Additionally, “big tech” still holds an aura. But what does that aura mean in 2023 and beyond? We dive into Chris’s experiences across Google, eBay,…

As we move into our next few weeks we will be giving Jess some much deserved time off as she welcomes her second child! Back by popular demand and filling in this week is Brooke Tichenor, Founder & Coach at Interview Ally. Following an enlightening discussion a few weeks ago, Andy explores the modern candidate and employer market with Brooke. What…

In our inaugural #MakingMarketersBookClub, Jess Nickerson and Andy Pondillo will have a different kind of podcast for us. “Jogging: A Physical Fitness Program for All Ages” was published in 1967, and co-authored by William J Bowerman. You may also know Bowerman as the co-founder of Nike. In this book, the authors detail the early findings…

Jess and Andy explore marketing around #MentalHealthAwarenessMonth. Assisting the conversation will be Executive Director of the Mental Health Marketing Conference, Steve Turney. Steve boasts an incredible combination of skills ranging from marketing to sales over a course of a 20 year career. Leading the Mental Health Marketing Conference, Steve’s mission educates mental health, behavioral health…

Our Employment Branding series continues Brooke Tichenor! Founder & Coach at Interview Ally, Brooke’s business assists job candidates in their interview skills, resume services, and coaching to navigate their career journey. In this episode we explore the mind of a job candidate and how Employment Marketing applies to them. The complexity of the candidate journey,…

On this QuickCast episode, we continue our Employment Brand series. Jess Nickerson and Andy Pondillo will discuss their personal journeys in this unique category of branding along with previewing some exciting life updates!

This week kicks off our Employer Brand series, with Chris Malin! Chris is a marketer who built the employment marketing program at Google and has focused on that work at Rivian and most recently BenchSci. Chris boasts an amazing marketing career, spanning over 20 years working with Apple, eBay, and Google, among others. An expert…

🎯 Leads, conversions, attribution, assisted conversions… oh my! Jess and Andy take a deep dive into the world of paid media with Jay Rathell. Senior Paid Social Specialist at Noodle, Jay specializes in the art of blending LinkedIn and Facebook media buying strategy within higher education. His approach brings together copy, creative, and in-platform mastery…