The Making of a Marketer

LinkedIn Client Solutions Consultants, Jess Nickerson and Andy Pondillo explore the world of marketing through their unique paths. Each week they tackle a unique topic in the world of marketing, giving listeners the opportunity to live it in the moment through their eyes.

The Making of a Marketer – Marketing AMA

Jess Nickerson and Andy Pondillo have their first #AMA session with a fully unscripted episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Entrepreneurial Spirit

What happens when marketing, sales, business, and leadership all collide? We call that entrepreneurship! On this episode we explore the creative mind of David Schneider, CEO of Shortlist, to discuss his entrepreneurial journey. Leading growth at Shortlist, David’s company specializes in SEO, website development, and content mastery. What does it take to operate successfully in today’s climate?…

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The Making of a Marketer – Crafting Idea Science

I’m sure we can all think of a list of our creative ideas that are stuck somewhere on a back burner that have never seen the finish line. Building a new program or product can be challenging! So what does it take to unlock your ultimate inner creativity in a way that can best support…

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The Making of a Marketer – Summertime Madness

Have you been experiencing “Summertime Madness” with your seasonal marketing? As the temperatures stay warm, summertime marketing is in full swing for the month of August. (It’s not time for pumpkin spice quite yet) In this episode we discuss the nuances of seasonal marketing Zain Bidiwala. A digital and social media veteran, Zain has excelled in…

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The Making of a Marketer – Marketing Done Disney

Jess Nickerson and Andy Pondillo are back at it as we begin our heavily awaited Theme Park Marketing series! 🎢 To begin the series travel blogger and Emmy Nominated TV News Reporter Lindsey Henry, joins the program. Boasting travel to 49 countries and 7 continents, Lindsey is an expert on everything travel! During her journeys she has specialized in…

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The Making of a Marketer – B2B Mythbusters

Andy is joined by guest host and B2B mastermind Dani Safar! We’re excited to bring Dani to the show to learn about the nuances of the B2B industry, what it’s like to manage millions of B2B dollars, and are marketers supposed to be sales people too? Finally, we will take a trip down “Attribution Lane” as…

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The Making of a Marketer – 360 Marketing From Brand to Employment

The show returns for an exciting afternoon chat today with guest co-host Chris Malin! In this episode we are exploring the world of brand marketing and its intersection into employment marketing. Additionally, “big tech” still holds an aura. But what does that aura mean in 2023 and beyond? We dive into Chris’s experiences across Google, eBay,…

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The Making of a Marketer – Candidate Experience POV

As we move into our next few weeks we will be giving Jess some much deserved time off as she welcomes her second child! Back by popular demand and filling in this week is Brooke Tichenor, Founder & Coach at Interview Ally. Following an enlightening discussion a few weeks ago, Andy explores the modern candidate and employer market with Brooke. What…

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The Making of a Marketer – Book Club “Jogging”

In our inaugural #MakingMarketersBookClub, Jess Nickerson and Andy Pondillo will have a different kind of podcast for us. “Jogging: A Physical Fitness Program for All Ages” was published in 1967, and co-authored by William J Bowerman. You may also know Bowerman as the co-founder of Nike. In this book, the authors detail the early findings…

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The Making of a Marketer – Mental Health Awareness Month Advocacy

Jess and Andy explore marketing around #MentalHealthAwarenessMonth. Assisting the conversation will be Executive Director of the Mental Health Marketing Conference, Steve Turney. Steve boasts an incredible combination of skills ranging from marketing to sales over a course of a 20 year career. Leading the Mental Health Marketing Conference, Steve’s mission educates mental health, behavioral health…

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