33. Creativity Corner: The 4-minute Brainstorm?
Can you actually have a productive brainstorm with others, in only 4-minutes? A technique I read about in Harvard Business Review shows how to do it, and when to use it. Sarah’s recap.
Read MoreMarketing With Empathy
Marketing With Empathy® is the show for brands who want to win the hearts (and carts) of today’s busy families — and earn a trusted spot in their homes. In most households, moms still influence or control 85% of what ends up in the cart — making them a key voice to understand when marketing to families. Join host and 20+ year content strategist, Sarah Panus, as she shares ideas, stories, and strategies to grow your leads and sales. Top 5% of all podcasts and a proud member of the Marketing Podcast Network.
32. Content Advice for Financial Institutions – Shondell Varcianna, Varci Media
Today we are niching down and getting into what content support looks like for financial institutions. What to think about when creating content, and how to find your niche audience.
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31. Using SEO to Inform Brand Storytelling – Nick Noble, Ovative Group
SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling. SHOW NOTES: INSTAGRAM:…
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30. Why and How to Use Storytelling on Your Website – Corrie Myers
Copywriting expert, Corrie Myers joins Sarah to share ways you can add more storytelling across your website. SHOW NOTES: INSTAGRAM: SIGN UP FOR SARAH’S BRAND STORYTELLING NEWSLETTER: LEARN MORE at
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29. Ways to Use Customers In Your Influence Marketing Plans
Is influence marketing right for your brand? Part 2 of Sarah’s influencer series, Sarah shares more about one of her 6 categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up. SHOW NOTES: …
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28. Using Data to Tell a Story – Shutterfly, Jennifer George Caligiuri
What’s the insight that helps shape a great story and solve your consumer’s problem? VP of Communications & PR at Shutterfly, Jennifer George Caligiuri, joins Sarah to share her experiences from Shutterfly, Headspace, Murad and The Wonderful…
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27. Are Your Mineral Levels Holding You Back in Your Career? — Victoria Franca, Omne Wellness
Functional Practitioner, Victoria Franca teams up with Sarah to discuss something you may know nothing about—but should. Sarah’s mineral health journey and the impact on your health and ability to thrive in your career. SHOW NOTES: …
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26. Cambria’s Pinterest & IGTV Storytelling – Alyssa Greve
Alyssa Greve, Director of Digital Content Marketing at Cambria Surfaces, joins Sarah to discuss ways to tell stories across Pinterest and IGTV; two powerfully visual platforms.
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25. Sleep Number’s Storytelling Evolution- Lisa Bailey
VP of Media and Digital Activation at Sleep Number, Lisa Bailey, goes down memory lane with Sarah to discuss their brand storytelling evolution the last 10+ years. Together, Sarah and Lisa have worked with Sleep Number more than 32 years combined! ALL sorts of juicy goodness. How Sleep Number makes mattresses engaging.
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24. BONUS- Brand Storytelling Webinar Replay
In case you missed it, listen to replay of Sarah Panus’ Brand Storytelling webinar. Discussing why EFD is a BFD; the 5 Essentials Every Brand Storytelling Blueprint Needs; and details about Sarah’s new online course, Brand Storytelling Blueprint….
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