Marketing With Empathy® is the show for brands who want to win the hearts (and carts) of today’s busy families — and earn a trusted spot in their homes. In most households, moms still influence or control 85% of what ends up in the cart — making them a key voice to understand when marketing to families. Join host and 20+ year content strategist, Sarah Panus, as she shares ideas, stories, and strategies to grow your leads and sales. Top 5% of all podcasts and a proud member of the Marketing Podcast Network.
Wondering what else you can do to better organize and plan your brand storytelling strategy? Sarah Panus shares advice and insights after extensive research/experience across content marketing roles. JOIN the Brand Storytelling Blueprint mini-course…
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Energy Engineer, Caroline Milton from The Transformation Table, joins Sarah Panus to discuss habits to help increase your energy levels to help you thrive in your career and personal life.
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What’s the difference between influence vs. influencer marketing? Social media, influencer and tech expert, Jason Falls, joins Sarah and shares excerpts from his new book, Winfluence. SHOW NOTES: INSTAGRAM: SIGN…
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Sarah shares eight of her favorite e-newsletters. What she likes about each of them, and how you can sign up if any sound interesting and creativity-inspiring to you.
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What brands should avoid to be successful with influencers; micro and nano influencers; paid social distribution; measurement & Kelly’s mistake you can learn from.
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Emmy-winning filmmaker, Jesse Roesler joins Sarah to discuss: Authenticity in storytelling; Documentary film; How to find great stories; When to use video; Components of emotional filmmaking; Power of music/sound; Brands as publishers & filmmakers; Best practices for brands partnering w/filmmakers.
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Can replacing the words you use to describe things improve your mood, reduce stress and increase productivity? Sarah shares advice on how to rephrase your words to have more positive outputs in life. SHOW NOTES: INSTAGRAM: …
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Using the StoryBrand process/framework to educate and inspire you to think creatively about your brand storytelling plans, with guest Katie Lantukh, of Murphy Marketing. SHOW NOTES: INSTAGRAM: LINKEDIN: SIGN…
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Why and how you can add video to your organization’s communications toolkit. Sarah’s conversation with video storytelling expert and coach, Mary Knox Miller of Harvard Business School and owner of maryknoxmiller.com. SHOW NOTES: …
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Want to be even more creative? Looking for inspiration in future content planning sessions? Deanna Cioppa, Director of Strategy Services at Contently, joins Sarah in this episode to discuss why boundaries are actually good for creativity;…
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