On Brand with Nick Westergaard

On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Social Sound Bite: Facebook Is NOT Dead to Young People 12–24

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is…

Read More

Distrupting the Definition of Branding with Jason Baer

“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source.  has an extensive background working with large organizations on large-scale brand transformations. He has a point, though….

Read More

Social Sound Bite: A Modern Family Content Marketing Lesson

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for…

Read More

Why Your Brand Is the Sum of Your Digital Touchpoints

“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital…

Read More

Social Sound Bite: Google Gets Access to Twitter’s Full Firehose

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also…

Read More

The Art of Personal Branding with Bryan Kramer

“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker,  knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that…

Read More

Social Sound Bite: Twitter Group DMs and the Social Super Bowl

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the…

Read More

Avoiding Brand Distraction with Mitch Joel

“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait…

Read More

Social Sound Bite: A New Snapchat Feature & Super Bowl Ad Pregame

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what…

Read More

January 2015 Brand Zeitgeist: The Iowa Brand, Late Night, & Poo Pourri

Each month as part of the On Brand podcast, we take a look back on the month that was. We’ll reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our…

Read More