The Rethink Marketing Podcast

The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com

When Should Sales Fail Fast + Eric Reed Sendoff

On this episode, Colin Jeffries and Eric Reed bust the myth of failing fast in sales. When do we rush to failure without giving success a chance? And when do we cling to a doomed relationship, process, or target too long? Instead of failing fast, what if we tried failing often? I’m addition to a…

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When Does Customer Journey Mapping Matter?

Colin Jeffries and Eric Reed talk through 2024 planning and the importance of creating a journey map for your customers. What can you control and which factors are outside of your control? How can you prepare for small pivots and big navigational adjustments? Have confidence in your strategies. If you built the plan with purpose,…

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The Latest on Protecting Your AI Intellectual Property

Colin Jeffries and Eric Reed talk through some of the recent developments in patent and copyright protection around artificial intelligence. What do marketing leaders need to know about using AI for their content? The laws are still being written, so marketers need to know how to earn and protect intellectual property protection for content created…

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A New Take on SEO

Colin Jeffries and Eric Reed explore the intersection of website design and on-page search engine optimization. Instead of handing a website off to an SEO team, shouldn’t the designers be on the hook for SEO performance at some level? Or are the two houses best kpt separate? When does it make sense to sacrifice performance…

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Should Marketers be Channel Agnostic?

Colin Jeffries and Eric Reed talk through the resurgence of channel agnosticism. On the one hand, marketers try to build funnels anywhere customers are active. On the other hand, marketers leverage channel native content to build funnels only on specific channels. Which one is right: should marketers strive to provide a great experience across all…

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Are There Disadvantages to Being Terminally Unique?

Colin Jeffries and Eric Reed explore the advantages and disadvantages of being unique. But first, they wrestle with the question of whether or not brands and businesses can truly be unique. After all, when we are leveraging the same technologies, talents, and customers as other organizations, how much can be truly different? Where should marketers…

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Social Media Workers Are Burning Out. Here Are Some Solutions.

Colin Jeffries and Eric Reed discuss research from Sprout Social and Adweek about social media manager burnout. Are social media teams really overworked, underpaid, and unappreciated? How do we equip them to deal with the worst of people that comes out on social media. Should brands continue to hire entry-level employees or should these roles…

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Is Branding a Waste of Time These Days?

Colin Jeffries and Eric Reed discuss modern branding on this episode of The Rethink Marketing Podcast! If reviews, channel selection, customer experience, and other factors drive decisions to switch between brands, how much does traditional branding still matter? From upstarts to knockoffs to instant quality comparisons, do the good ole days of Pepsi vs. Coke…

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Why Out of Home is Back Big (You’re Doing it Wrong!)

Colin Jeffries and Eric Reed chat about the reasons out of home advertising is roaring back on this episode of The Rethink Marketing Podcast! Mattel, Amazon Prime, Jacquemus and other brands are collaborating with experiential agencies and 3D artists to bring unique installments to life–in person and online. Is this type of sensationalist advertising right…

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Why You Should Stop Trying to Win Those Awards (And Win These Instead)

On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss awards and recognition. Not all awards are created equal, so how do we determine which make sense to pursue and which don’t? What about the earned media value of appearing on the Inc. 5000 or a Power 100 list? If an…

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