The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by co-founder of Helpful Human Franchising and Almost Magical Marketing, Kris Olivo. Kris explains the importance of systems and processes to create successful grand openings and events, including the development of compelling offers and a multi-channel approach. Additionally, Kris explores…
Read More
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the importance of optimizing word of mouth as a channel without becoming over-reliant on it. Having customers help you grow your business has tremendous benefits–and some dangerous drawbacks! They emphasize the need to diversify marketing efforts and de-risk the business from…
Read More
Summary On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge unpack the relatively recent trend of eliminating the Chief Marketing Officer (CMO) position. Many notable brands, including Walgreens, Etsy, Johnson & Johnson, UPS, and more have taken this step. This podcast episode explores whether removing the marketing…
Read More
On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge pull out the crystal ball and speak to 2024 predictions! Will gen-AI really change the game within the next 12 months? How should brands differentiate if they aren’t using AI? Is not using AI a cop out for…
Read More
On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about advice to follow the leaders by creating end-to-end ecosystems for their customers. This mentality improves customer loyalty, expands share of wallet, boosts margins, and has countless other benefits. But if it’s all that and a…
Read More
This wraps up Season 4 of the Rethink Marketing Podcast! We are thrilled to kick off Season 5 on January 9, 2024! Until then, Merry Christmas, Happy New Year, and keep on rethinking those common assumptions! Learn more about your ad choices. Visit megaphone.fm/adchoices
Read More
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the needs and wants behind marketing and sales software upgrades. If we switch project management tools, do we need a new Digital Asset Manager? How does a new CRM impact our email tool? When we upgrade one system, do we really…
Read More
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share some heard earned tips on making webinars even more successful. Too many of us think that webinars are a chance to sell or talk about our products/services. Spoiler alert: They are not! There are some important actions we can take before,…
Read More
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the benefits and drawbacks of having the executive team, finance, human resources, product, and other business units involved in making marketing decisions. This impacts crucial factors like advertising budget, sale pricing, marketing hires, growth goals, and beyond. When should marketing leaders…
Read More
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about the upcoming machine learning era in marketing. While AI has already dramatically impacted content creation, many marketers have yet to see much change in data analytics. We stand on the precipice of a massive shift away from one-to-many and…
Read More