The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com
On episode #48 of the Rethink Marketing Podcast, Colin and Eric share insights on using fear in advertising. Cyber criminals, fatal accidents, medical emergencies, and all manner of danger have plagued commercials and ads for decades to inspire fear into audiences. This begs the question: when does it actually work, and when does it backfire? …
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On episode 47 of the Rethink Marketing Podcast, we dive into SEO trends for 2021! Local search, link building, citations, long-tail keywords: what does it all mean for your SEO strategy as we kick off a new year of Google algorithm updates? Search engine optimization expert and thought-leader Greg Gifford joins the Rethink Marketing Podcast…
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Episode #46 of the Rethink Marketing Podcast . Every year, a certain football game commands more than $5 million for a 30-second ad. Many of them rely on humor to make their brand memorable and drive online traffic to share their commercial. The question is this: does humor in advertising actually work, or does it…
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On episode 45 of the Rethink Marketing Podcast, we chime in on understanding when (if ever) multiple calls to action can make a big difference for marketers and the businesses they represent. Marketing theorists find themselves in one of two camps: those who advocate for a single, clear call to action and those who espouse…
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On episode 44 of the Rethink Marketing Podcast, speaker, author, influencer, entrepreneur, and award-winning marketer Tara Hunt joins the show to help us rethink our presumptions and misconceptions about social media’s role in our marketing plans. Stop selling and start listening–to your network and this episode! Can businesses truly realize positive ROI by investing in…
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On episode 43 of the Rethink Marketing Podcast, we discuss “Soft Skills” and their importance to the modern-day marketer. While certifications, technical ability, and overall acumen are impressive, it’s the understanding and use of soft skills that will make an impact on those you lead and collaborate with. Many marketing qualities aren’t learned in a…
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On episode 42 of the Rethink Marketing Podcast, we discuss “Soft Skills”. Look, there are plenty of crucial sales skills you need to have a successful and effective sales career. But beyond knowing how to use a CRM, how to create a sales forecast or when to close you need to be in tune with…
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On episode 41 of the Rethink Marketing Podcast, we are joined by an acknowledged authority on evolutionary psychology and conversion rate optimization Tim Ash. Tim is an international keynote speaker, and best selling author of “Unleash Your Primal Brain” and “Landing Page Optimization”. He has been mentioned by Forbes as a top-10 marketing expert and…
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On episode 40 of The Rethink Marketing Podcast, we dive into another conversation around marketing audits. Specifically, audits of your strategy and execution, and why these audits can matter a great deal to business success. As humans we need to know what is going on with everything in our lives so we can modulate, improve,…
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On episode 39 of the Rethink Marketing Podcast, we are joined by CEO of Heficed and CEO & co-founder of IPXO, Vincentas Grinius. He explains why he is working toward internet sustainability and the crucial role planning and preparation have for business success. As a tech startup founder and entrepreneur, Vincentas has seen what works…
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