On episode 37 of take5: The Rethink Marketing Podcast, we discuss the idea of giving in the holiday spirit! What does that mean on a marketing and sales podcast? It means as marketing and sales professionals we certainly understand the importance of reputation management and the power reviews can have on businesses and people. So…

On episode 36 of The Rethink Marketing Podcast, entrepreneur, business visionary, author, and sustainability expert Steve Melink (founder and CEO of Melink Corporation) shares his experience starting and growing a successful business; attracting and retaining top talent; branding and brand building; separating payback from strategy; and, of course, embracing sustainability. Steve’s insights are relevant to…

On Episode 35, of The Rethink Marketing Podcast, Colin and Eric each offer up one thing to leave behind in 2020 or at the very least to “RETHINK” it’s use in 2021. certainly, 2020 had many challenges culturally, personally and professionally and as such the need to think hard on the upcoming strategies is crucial….

On Episode 34, Mark Perone of Rethink Revenue joins Colin and Eric to explain his formula for helping businesses consistently set sales records year after year. We dive into identifying and replicating opportunities, building trust, Zero Point Selling, Customer Relationship Management (CRM), cold calling, and (of course!) the relationship between sales and marketing.Just because prospects…

On episode 33 of take5: The Rethink Marketing Podcast, we discuss the idea of marketing teams all too often falling into one of two camps. First is all but ignoring lead generation in favor of branding web traffic, or another metric. The other camp is emphasizing lead generation too much and missing out on longer…

On episode 32 of take5: The Rethink Marketing Podcast, Jami Goldstein of the Greater Columbus Arts Council joins Colin and Eric to share her experience and insight on communications, partnerships, and advertising. Marketing leaders and business decision makers can learn a lot from the complex multi-tiered, multi-objective and multimillion dollar fundraising and community engagement efforts…

On episode 31 of take5: The Rethink Marketing Podcast, we look at the idea or problem of being too focused on your targeted marketing and audience segmentation. The idea of looking for the perfect client or customer, while enticing, can lead to targeting yourself right out of the acquisition conversation. We have become so focused…

On episode 30 of take5: The Rethink Marketing Podcast, Eric and Colin look at a few different ways of approaching how to take your business to market. How should the relationship between sales execution and product development look? Should you make what you sell or sell what you make? Interesting questions. If you could ask…

On episode 29 of take5: The Rethink Marketing Podcast, Christoph Trappe, a Top 14 Marketer, joins Colin and Eric to talk about avoiding annoying content, overcoming content stage fright, learning from your mistakes, gauging return on effort, processes for inspiring creativity, writing content that actually gets found, and, most importantly, keeping your content marketing going—doing…

On episode 28 of take5: The Rethink Marketing Podcast, we dig into “Remote Leadership,” especially related to sales teams.  There are real challenges for business leaders and sales managers here which means great opportunities! How do you effectively lead sales and marketing teams in a world of limited physical interaction? We think the lessons of…