Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The…
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to…
On episode #68 of the Rethink Marketing Podcast, Colin and Eric take a look at experiential marketing. What is it exactly ? At its core, experiential marketing is…
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On episode #67of the Rethink Marketing Podcast, Colin and Eric chat with The Brand Doctor, Henry Kaminski, Jr. Henry built an incredibly successful design and consulting business from…
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On episode #66 of the Rethink Marketing Podcast, Colin and Eric go back to take a deeper dive into the conversation they had in episode #65 with the…
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On episode #65 of the Rethink Marketing Podcast, Colin and Eric share a conversation with the father of growth hacking and experienced marketing leader, Sean Ellis. Sean explains…
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On episode #64 of the Rethink Marketing Podcast, Colin and Eric give big props to email marketing. As a tactic in the marketing arsenal it is under used,…
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On episode #63 of the Rethink Marketing Podcast, Colin and Eric open up a conversation around influencers, created characters, spokespeople and endorsers. Can leveraging these personalities in a…
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On episode #62 of the Rethink Marketing Podcast, we jump in with world renowned content marketer Christoph Trappe! Christoph joined us on episode 29 to share the importance…
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On episode #61 of the Rethink Marketing Podcast, Colin and Eric discuss public relations. What role does it play in the overall marketing plan? Is it a campaign…
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On episode #60 of the Rethink Marketing Podcast, Colin and Eric are joined by Cher Jones who is proof that it’s hard to ignore awesome! Cher’s experience as…
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On episode #59 of the Rethink Marketing Podcast, Colin and Eric open up about their experiences managing brand perceptions and marketing results outside of “just the department.” Human…
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