The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the benefits and drawbacks of having the executive team, finance, human resources, product, and other business units involved in making marketing decisions. This impacts crucial factors like advertising budget, sale pricing, marketing hires, growth goals, and beyond. When should marketing leaders…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about the upcoming machine learning era in marketing. While AI has already dramatically impacted content creation, many marketers have yet to see much change in data analytics. We stand on the precipice of a massive shift away from one-to-many and…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge exchange blows about the true meaning of reputation management. Reputation includes the value proposition, differentiating claims, word of mouth, online ratings, customer experience, and more. So why do so many marketers equate “reputation management” with simply begging customers to leave reviews? Obviously, in today’s…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge rethink the traditional goals of Black Friday, Small Business Saturday, Cyber Monday, and the cadre of surrounding deep discounting days. How should we think about customer retention, customer experience, customer satisfaction, branding, and the myriad other aspects of marketing strategy? New customer…
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On this episode of the Rethink Marketing Podcast, Colin Jeffries welcomes agency owner and marketing thought leader Paul Frodge to the show! Together they try to answer this pressing question: are free or low cost certifications worth it for marketers? They are available for everything in a mar-tech-stack from SalesForce or Hubspot to Hootsuite or…
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On this episode, Colin Jeffries and Eric Reed bust the myth of failing fast in sales. When do we rush to failure without giving success a chance? And when do we cling to a doomed relationship, process, or target too long? Instead of failing fast, what if we tried failing often? I’m addition to a…
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Colin Jeffries and Eric Reed talk through 2024 planning and the importance of creating a journey map for your customers. What can you control and which factors are outside of your control? How can you prepare for small pivots and big navigational adjustments? Have confidence in your strategies. If you built the plan with purpose,…
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Colin Jeffries and Eric Reed talk through some of the recent developments in patent and copyright protection around artificial intelligence. What do marketing leaders need to know about using AI for their content? The laws are still being written, so marketers need to know how to earn and protect intellectual property protection for content created…
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Colin Jeffries and Eric Reed explore the intersection of website design and on-page search engine optimization. Instead of handing a website off to an SEO team, shouldn’t the designers be on the hook for SEO performance at some level? Or are the two houses best kpt separate? When does it make sense to sacrifice performance…
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Colin Jeffries and Eric Reed talk through the resurgence of channel agnosticism. On the one hand, marketers try to build funnels anywhere customers are active. On the other hand, marketers leverage channel native content to build funnels only on specific channels. Which one is right: should marketers strive to provide a great experience across all…
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