On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss when to cut ties with a former client and when to maintain the relationship. Some relationships are purely transactional because the product or service is a great fit. Often, however, there is a legitimate friendship to build on, even if no…

On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries try to avoid the controversy surrounding TikTok bans and lawsuits. Instead, they dive in from a sales and marketing perspective! TikTok videos are permeating Facebook, LinkedIn, and other social media platforms. In fact, YouTube, LinkedIn, and other platforms have adjusted their user…

On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries don’t talk about customer service. Instead, they talk about developing the pluck to steal customers from competitors with notoriously bad customer service. Selling on price has its place, but selling against bad customer service is often overlooked as an opportunity to earn…

On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries flip the script on the advice that marketers should always be testing and scaling new tactics. Yes, there is a place for trying new ways to grow our customer base, but when do we go back and ensure that everything is cleaned…

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, question conventional wisdom that print is dead. It may be shortsighted to write newspaper and magazine ads off as irrelevant, but where should they fit into a healthy marketing mix? Subscriber numbers are decreasing, so shouldn’t…

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, explore how the Doppler Effect applies to marketing and sales. While conventional wisdom says to look at the macro, we take individual customers into consideration. The Doppler Effect explains that waves are perceived differently depending on…

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, stand in awe of software. But are marketing and sales leaders over reliant on automation? It takes time and memories to build connections like trust and respect. CRMs can record activities, but can they track relationships?…

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries get into the importance of context and the true meaning of what a number means in the understanding of your marketing and campaigns. Numbers are agnostic. They don’t have a definition until one is assigned. So how do we make the numbers…

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack the common default of worshipping leaders and ignoring followers. This conversation should turn that setting on its head, as they uncover the superpowers that followers bring to the table. While leaders might be self-sufficient or in it for their own benefit,…

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through the positives and negatives of taking marketing and sales personally. How do we separate ourselves from the products or services we represent and believe in? Should we be trying to create separation in the first place? When does it make…