Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn
This week, we return to “One Hit Wonder or Wonderwall” with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester, we give it a little remix and discuss Customer Journey Orchestration. This week’s interview is with Russ Powell, Founder, and MD at Sharper B2B Marketing and we discuss his career with B2B brands…
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This week, we continue to discuss ‘Privacy: The Marketers Dilemma’ as I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester and we talk about gaining trust along a customers journey that often starts without us. We talk a lot on this show about the relationship between marketing and sales,…
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This week, in our ongoing ‘Privacy: The Marketers Dilemma’ segment, I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester about how brands need to earn trust with consumers who are increasingly savvy and cynical about sharing their data. For this week’s interview, we stick with the Forrester alumni as Julie…
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This week, we join the conversation about Google’s decision on 3rd party cookies, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester. This week’s interview is with Sarah Greesonbach, the founder of B2B Writing Institute, where naturally talented writers learn how to break into business writing and…
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This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester. I give a three-way interview a try for the first time and welcome two guests, Dr. Christine Bailey and Jeremy Bevan. Both…
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This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Management (MRM), and ask if it’s a one-hit-wonder or Wonderwall while shoehorning in an excuse to quote Monty Python. My guest this week is Dusseldorf based Irene Nehrkorn-Kayn,…
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This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall. Sticking with the theme of marketing technology and managing content, this week’s guest is Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management…
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This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It’s an important topic, I understand our responsibility to the culture, but I’ve had pretty much a 50/50 split of male and female guests over the year of doing this, and I’m committed to being more purposeful in…
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Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a discussion about marketing education, inspired by a Mark Riston Twitter rant, with former Forrester Research Director and Rockstar CMO Advisor Jeff Clark. Ian catches up with Ian Lowe, who returns…
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Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with Jeff Clark, Rockstar CMO advisor, and former Sirrius Decisions/Forrester Research Director to decide if a marketing tune, topic, technique, or trend that everyone is talking about is a one-hit-wonder or Wonderwall. This week they discuss Data-driven marketing. This week’s interview…
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