Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fifth and final growth principle;…
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This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail…
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This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fourth growth principle; remember, product…
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This week Jeff Clark is by the Rockstar CMO Swimming Pool discussing personalization, Ian Truscott goes backstage with Todd Irwin Chief Strategy Officer and Founder at Fazer and…
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In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and this week we dive into the…
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This week Jeff Clark discussed Influencer Marketing, our guest is Don Richmond CMO IngredientX and co-creator Don Richmond and Robert Rose discusses skills over a cocktail.
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In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's second principle - Embrace Tension…
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This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburse and over a cocktail Robert Rose…
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In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it's first principle - sometimes do…
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This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into…
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