How do we use communication to make the world a better place? The Strategic Communication Podcast with Dan Farkas tries to answer that question in under 30 minutes each week. Dan features industry leaders who offer tangible advice you can use after the show, and we learn about the people behind the process Let’s use communication to bring about a better planet. Subscribe today to the Strategic Communicator Podcast with Dan Farkas, part of the Marketing Podcast Network.
Melissa Fors Shackleford is a healthcare executive with 25 years of experience. She highlights the paramount importance of person-centered language in healthcare communication and the need for all of us prioritize individuals over generic terms. No valued customer. Melissa also shares insights on how to overcome stigma in mental health and substance use disorder communications…
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In this episode, Dan Farkas, host of ‘The Strategic Communicator’, talks to Tom Martin of Converse Digital about sales trends in 2024. Martin highlights the shifting sales landscape and the need for meaningful and quality interactions over high output. He underscores the new influence of Gen Z and millennials due to their self-educating tendencies and…
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Becky Volmer is a yoga teacher, proud corporate dropout, sober mom, and stepmom to four teenagers. Her book “You Are Not Stuck” empowers people to break the cycles that cause heartache and use soul-guided choices to transform fear into freedom. We also discuss why so many journalists and strategic communicators burn out and what leaders…
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How do strategic communicators manage a crisis when it involves themselves or the people they love? Sharon Toerek and Carla Vallone are two of the bravest people you’ll meet. They share how to manage personal trauma while trying to run a business and what we can do to protect ourselves during times of turmoil. From…
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Ken Jacobs, PCC, CPC, an experienced consultant and certified coach, is the principal of Jacobs Consulting & Executive Coaching. For 10 years, his firm has helped agencies grow and manage business, improve client service and relationships, and enhance staff performance. It does so via consulting and training. In addition, through his executive coaching, he has…
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Chad Millman is Chief Content Officer of The Action Network, a leading source for sports betting news, information, and data. A New York Times best-selling author, Millman also served as ESPN Digital’s Editorial Director and editor-in-chief of ESPN The Magazine. In this episode, Millman discusses the convergence of storytelling and technology, how he balances content…
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Jessica Broome owns Southpaw Insights, a leading team of women-led researchers who have worked with some of the world’s top brands. Jessica has a Ph.D. from Michigan. She’s also worked in the Peace Corps and interviewed people ranging from prison inmates to soccer moms. In this episode, Jessie explains why strategic communicators need to dig…
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It’s easy to talk about DEI. How can brands and non-profits showcase tangible efforts in a way people want to consume? Bernadette Davis and John Avila each run their own communication and design firms. In this episode, each share how to effectively showcase DEI through design and reporting. From the big picture to tactical delivery,…
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Bill Shory works two blocks from where a mass shooting occurred in Louisville Kentucky. In this episode, he talks about how this tragedy impacted his strategic communication firm, clients, and community. Bill also discusses his experience as a news director and how strategic communicators can help journalists tell more accurate and impactful stories in times…
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Jon Donatelli is a 25-year veteran in the journalism industry and has worked around the country in leading roles. In this episode, the Digital Director of WEWS in Cleveland discusses the media pitching process, why he doesn’t open most PR emails, and how he ended up in the crosshairs of Joe Rogan. We also discuss…
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