The Extra Shot

Ready for a wild ride through the ever-changing world of Digital Marketing? Meet May King Tsang and Amanda Webb as they unravel the latest digital marketing trends and social media news. They’ll keep you in the loop with the latest news so that you can continue your online marketing success. Hold on tight, they always deliver top-notch insights but they don’t always agree.

Bonus – Will Video Spaces Drag Us Back To Twitter/X?

Twitter/X is about to launch video spaces. Could this be a new way to connect and engage with your audience and grow your personal brand? Is this the next Blab (do you remember Blab?) Learn more about your ad choices. Visit megaphone.fm/adchoices

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0023 – Will This Change Everything?

TikTok made vertical video vital for marketers. Is it about to change everything again as it embraces landscape? We discuss that. The AI Taylor Swift Porn disaster, Mark Zuckerberg and the senate and more on this week’s Extra Shot. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Bonus – Glastonbury for Businesses?

Small business conferences can be dry, boring, tiring and full of sales pitches. When Abi Sea and Niki Hutchison got together to create Adventures in Marketing they wanted a fun festival vibe. Instead of bands, there were business heroes on stage. May King and Amanda talk to Abi about what inspired the event, how she…

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022 – Teens Are Going Old Skool With Instagram Notes

Are you old enough to remember when Twitter was just text? Or when Facebook had a ‘status update’? If so you might get a burst of nostalgia with Instagram notes. They’re popular with teens, could they be popular with the older generation too? May King and Amanda are joined by special guests Abi Sea and…

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Bonus: Create Your Own Stickers On Instagram

You can now create your own stickers on Instagram and use them in your stories. How could businesses use this new feature? May King and Amanda discuss some options in this episode Learn more about your ad choices. Visit megaphone.fm/adchoices

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021 – Is TikTok Really A Search Engine?

Turns out, TikTok isn’t just for youngsters and it isn’t just a social network. May King and Amanda discuss how search isn’t just about Google and Bing anymore and what we can do to make our content discoverable on social. Learn more about your ad choices. Visit megaphone.fm/adchoices

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020 – Will Marketers Kill Threads?

Threads is launching its API. The thing that connects it to third party tools including scheduling and social media management. Are we about to be hit with a flood of scheduled marketing posts? Will it make Threads a less exciting place to be? Learn more about your ad choices. Visit megaphone.fm/adchoices

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020 Are Marketers About To Ruin Threads?

Threads is finally creating an API. That’s the thing that connects the platform to third party tools, including scheduling tools. Great news for social media managers, but does this mean the marketers are coming? And when they do will they destroy it? Learn more about your ad choices. Visit megaphone.fm/adchoices

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019 – Engage Like No One Is Watching

Would you like to engage like no one was watching? Back in September, it was rumoured that Instagram would let you hide your post engagements from other people.  It doesn’t seem to have been rolled out but would it be a good thing? Do you fear engaging with accounts? Maybe you worry about a backlash?…

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018 – Now That Tagfest Is Upon Us

Back in August we reported on a new feature which thankfully, doesn’t seem to have made it to Instagram yet. The feature would allow you to quickly tag multiple people in a post. Who loves to be tagged in irrelevant Instagram posts? Not me! But Meta seems keen on tagging and there isn’t a day…

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